Voice Notes: Something for the executives Artwork

B2B eCommerce Show

Welcome to The B2B eCommerce Show – a hub for leaders, innovators, industry experts, and newbies to explore the fast-paced world of digital commerce. Hosted by respected thought leader Justin King, this podcast delves into the strategies, challenges, and successes shaping how manufacturers, distributors, and service providers thrive online.

Each episode features insightful conversations, practical advice, and compelling stories from pioneers driving digital transformation in the B2B eCommerce ecosystem.

Whether you're embarking on your first eCommerce project, scaling a digital strategy, or staying ahead of market shifts, this podcast is your guide to navigating digital successfully.

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B2B eCommerce Show

Voice Notes: Something for the executives

July 10, 2025 • Justin King

0:00 | 2:38

In this episode, Justin shares the behind-the-scenes story of the B2B eCommerce / Digital for CEOs — a brand-new video series designed specifically for CEOs, CFOs, CIOs, and Presidents of manufacturing and distribution companies.

Too often, digital leaders struggle to get buy-in from the executive team — not because the ideas are wrong, but because the conversation isn’t happening in the right language. This series bridges that gap.

Justin walks through:

Why executive alignment is the missing piece in most digital initiatives
Why digital transformation can’t be outsourced
And how you can use this series to start better conversations at the top

If you're tired of explaining “why eCommerce matters” in hallway conversations and alignment meetings, this episode — and this series — is for you.

📺 Full video series drops next week
📩 Subscribe to get early access and sharing tools

Hey everyone, Justin King here — and I’ve got something really exciting to share.

Next week, we’re launching something I’ve wanted to build for a long time. It’s called the B2B eCommerce Executive Briefing, and it's designed specifically for CEOs, CFOs, COOs, and Presidents inside of manufacturing and distribution companies.

Now, if you’ve been around this space long enough, you’ve seen it:

Digital leaders trying to push initiatives forward…
But the executive team just doesn’t quite get it.

Not because they’re resistant — but because no one’s ever explained eCommerce in their language.

That’s the gap we’re closing with this series.

This is not a technical training.
It’s not about platforms or marketing tactics.
It’s about why eCommerce matters to the business.

We’re talking about:

Profitability
Scalability
Customer expectations
Competitive advantage

Each video is just 15–20 minutes. Bite-sized, executive-level, and built to be shared inside your organization.

I’ve said this before — if you’re a digital leader, your biggest challenge probably isn’t technology. It’s alignment.
And this series gives you something you can forward to your CEO, your CFO, your President — and say:
“Watch this. This is what I’ve been trying to explain.”

I’m genuinely excited about this because I know how many projects get stuck… not because they’re bad ideas, but because the leadership team isn’t on the same page.

This is the tool to get them there.

We’ve got 6 videos coming:

Why eCommerce is a Strategic Imperative
Why You Can’t Outsource Digital Transformation
How the Sales and Customer Model is Evolving
The Roadblocks That Stall Organizations
The Financial and Operational Impact
And finally, The Executive Playbook for Leading Digital

So whether you’re a digital leader trying to drive change, or you're sitting in the C-suite wondering where eCommerce fits in the bigger picture — this is for you.

We're releasing the full series next week.
Keep an eye on your inbox, LinkedIn, or wherever you follow me.
And when it drops — I’d love for you to watch it, share it, and use it to start a better conversation at your next leadership meeting.

Because digital transformation only works when leadership leads it.

I’m excited. I hope you are too.
Talk soon.