B2B eCommerce Show
Welcome to The B2B eCommerce Show – a hub for leaders, innovators, industry experts, and newbies to explore the fast-paced world of digital commerce. Hosted by respected thought leader Justin King, this podcast delves into the strategies, challenges, and successes shaping how manufacturers, distributors, and service providers thrive online.
Each episode features insightful conversations, practical advice, and compelling stories from pioneers driving digital transformation in the B2B eCommerce ecosystem.
Whether you're embarking on your first eCommerce project, scaling a digital strategy, or staying ahead of market shifts, this podcast is your guide to navigating digital successfully.
Episodes
21 episodes
Beyond the Webstore: Driving Real Digital Transformation in B2B with Graham Lubie
In this episode of the B2BEA Insider, Justin King sits down with Graham Lubie, SVP at Wasserman Digital, to explore the reality behind digital transformation in B2B—and why treating eCommerce as a long-term program, not a one-off project, is cr...
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1:00:12
Connected Commerce or Get Left Behind: Why B2B Integration Is the Future with Beth Segovia
In this episode of the B2BEA Insider, Justin King sits down with Beth Segovia, CEO of TradeCentric, to explore how B2B suppliers can drive revenue, efficiency, and strategic impact by embracing connected commerce.Beth shares insights on...
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1:00:22
Agentic AI: Your Next Employee Isn’t Human with Jason Hein & Chris Gee
In this episode of the B2B eCommerce Show, Justin King dives deep into the world of agentic AI with Jason Hein and Chris Gee, two thought leaders shaping how AI will fundamentally alter B2B digital commerce.As AI evolves beyond ...
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1:03:12
AI, Talent, and Scaling B2B eCommerce Platforms with Alexander Graf
In this episode of the B2BEA Insider, Justin King speaks with Alexander Graf, Co-CEO of Spryker, for a no-fluff, deep-dive conversation on the state and future of B2B digital commerce.Alexander shares his two-decade journey from traditi...
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51:40
AI for B2B: What We Learned at AppliedAI 2025 with The Crew
In this episode of the B2B eCommerce Show, Justin King brings together Jason Hein, Jay Schneider, and Sam Aldinger to reflect on key insights from the AppliedAI Conference 2025, one of the industry’s most talked-about events shaping the future ...
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55:30
Voice Notes: Something for the executives
In this episode, Justin shares the behind-the-scenes story of the B2B eCommerce / Digital for CEOs — a brand-new video series designed specifically for CEOs, CFOs, CIOs, and Presidents of manufacturing and distribution compa...
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2:38
Storytelling Over Data: The Secret to Modern B2B Marketing with Lori Highby
In this episode of The B2B eCommerce Show, host Justin King welcomes Lori Highby, marketing strategist, podcast host, and founder of Keystone Click, for a deep dive into why manufacturers still struggle with marketing in the digital age.
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40:55
Why Digital Fails Without Executive Buy-In with Liz Saxen-Duggan
In this episode of The B2B eCommerce Show, Justin King welcomes digital transformation leader Liz Duggan for a powerhouse conversation about the evolution, and persistent challenges of B2B digital commerce.Liz, who has led digital strat...
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50:33
AI Tools for Personal Use, Amazon, and the Future of B2B eCommerce
Guest: Jason Hein, Jason Greenwood, Sam Aldinger, Jay SchneiderHost: Justin KingIn this episode of The B2B eCommerce Show, Justin King brings together an expert panel—Jason Hein, Jason Greenwood, Sam Aldinger, and Jay Schneider—for ...
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1:14:36
The Hidden Levers of Customer Adoption with Carlos Camacho
In this episode of The B2B eCommerce Show, Justin King sits down with Carlos Camacho, Global Commerce Lead at Bausch + Lomb, to unpack the real-world challenges—and practical strategies—behind customer adoption in B2B eCommerce.Carlos b...
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1:02:50
VTEX Leaving MACH Alliance / Religion? B2B at ShopTalk, the B2B Bubble, with The Crew
Guests: Jason Greenwood, Jason Hein, Jay Schneider, Sam AldingerHost: Justin KingIn this episode of the B2B eCommerce Show, Justin King brings together a powerhouse panel — Jason Greenwood, Jason Hein, Jay Schneider, and Sam Aldinge...
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1:13:25
How to Select a B2B eCommerce Platform with Jay Schneider
In this episode of the B2B eCommerce Show, Justin King talks with Jay Schneider, founder of B2B Squared, about the massive shift happening in B2B eCommerce—specifically around platform selection and replatforming.With 65% of B2B compani...
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57:21
The Leadership Playbook: Lessons from Fastenal’s Culture with Sam Aldinger
In this episode of the B2B eCommerce Show, Justin King sits down with Sam Aldinger, a respected leader with over 20 years at Fastenal, to explore the power of leadership, culture, and people in business.Sam shares his journey—fr...
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Season 1
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Episode 6
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45:41
The Unlikely Traits of a Modern B2B eCommerce Brand with Kyler Nixon
Guest: Kyler NixonHost: Justin KingIn this episode, Justin King sits down with Kyler Nixon, to discuss the evolution of digital transformation in B2B businesses. They explore how distributors and manufacturers can leverage technolog...
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Season 1
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Episode 5
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59:18
Why Distributors Need Better Product Data with Caroline Ernst
In this episode, Justin King sits down with Caroline Ernst, VP of eCommerce Solutions at AD, to discuss why product content is more than just an e-commerce necessity—it's the foundation of business success.- Why clean, standardized prod...
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Season 1
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Episode 4
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41:01
Voice Notes: The Most Destructive Phrase in B2B eCommerce
There has never been a more destructive phrase in B2B eCommerce than “Consumerization of B2B.”In the musical Hamilton, there’s a song called “The Room Where It Happened.” Well, I was in the room where it happen...
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4:58
AI Will Replace Your Job? Not So Fast! Practical AI Uses in Manufacturing and Distribution with Nick Pericle
Guest: Nick PericleHost: Justin KingKey Takeaways:AI is Not Deterministic—It’s ProbabilisticUnlike traditional software, AI doesn’t always produce the same result for the same input. This unpredictability challeng...
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Season 1
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Episode 3
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1:21:10
Secrets to Building a High-Performance Product Content Team with Anthony Testa
Structuring a World-Class Product Content Team with Anthony TestaGuest: Anthony Testa, Product Content and Supplier Relations ExpertHost: Justin KingKey Takeaways:The Wild West of Pro...
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Season 1
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Episode 2
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1:05:31
Voice Notes: One Little Feature that is Driving Customer Adoption
In today's voice note, I share an insightful discovery from a conversation with the VP of E-commerce at a large manufacturing company. During our chat, I learned that the feature driving high growth and adoption on their e-commerce site wasn’t ...
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Season 1
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2:40
B2B Buying is Changing! Are You?
Dive into Episode 1 of the B2B eCommerce Show as our panel of B2B eCommerce experts explores the evolving landscape of B2B eCommerce. From groundbreaking technologies to market trends, this episode covers key insights and predictions for the fu...
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Season 1
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Episode 1
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54:27