B2B eCommerce Show
Welcome to The B2B eCommerce Show – a hub for leaders, innovators, industry experts, and newbies to explore the fast-paced world of digital commerce. Hosted by respected thought leader Justin King, this podcast delves into the strategies, challenges, and successes shaping how manufacturers, distributors, and service providers thrive online.
Each episode features insightful conversations, practical advice, and compelling stories from pioneers driving digital transformation in the B2B eCommerce ecosystem.
Whether you're embarking on your first eCommerce project, scaling a digital strategy, or staying ahead of market shifts, this podcast is your guide to navigating digital successfully.
Episodes
31 episodes
The Truth About B2B Data with Matthew Dares
In this episode of the B2B eCommerce Show, Justin King sits down with Matthew Dares, Partner and Head of Customer Success at TORQ, to explore how operational discipline, product data strategy, and AI intersect to drive real, scalable outcomes i...
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41:35
B2B Integration Is Broken with Tom Flierl and Ethan Koehler
In this episode of the B2B eCommerce Show, Justin King sits down with Tom Flierl, Chief Commercial Officer at Amla Commerce, and Ethan Koehler, Senior Product Manager, to unpack one of the most persistent challenges in B2B eCommerce: integratio...
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32:03
The Digital Mistake Killing B2B Distributors with Bob Lewis
In this episode of the B2B eCommerce Show, Justin King sits down with Bob Lewis, a longtime leader in B2B eCommerce and product information strategy with over 20 years of experience helping distributors succeed online.As a founder of Ent...
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55:31
The Real Power of Product Data with Kerry Young
In this episode of the B2B eCommerce Show, Justin King sits down with Kerry Young, President and Chief Operating Officer of Bluemeteor, to unpack how AI, automation, and product information strategy are redefining scale in B2B commerce.W...
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51:34
Inside B2B’s AI Shift with Marc Vasquez
In this episode of the B2B eCommerce Show, Justin King sits down with Marc Vasquez, Global Technical Director of eCommerce at Ideal Tridon, to explore how AI, digital tools, and community-driven leadership are reshaping B2B manufacturing and di...
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45:21
From Evangelizing to Executing with Jason Greenwood
In this episode of the B2B eCommerce Show, Justin King sits down with Jason Greenwood, Founder of Greenwood Consulting, to discuss how B2B companies can drive real digital ROI without forcing customers to change how they buy.With over 25...
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1:06:06
E-Commerce Isn’t the Point — It’s About Digital Transformation with Brendan Cameron
In this episode of the B2BEA Insider, Justin King sits down with Brendan Cameron, Director of Strategy for the B2B Division at Americaneagle.com, to discuss how digital transformation and technology are reshaping B2B commerce.With over ...
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51:30
Credit in Seconds, Not Weeks: How Allianz Is Changing B2B with Özlem Özüner & Francois Burtin
In this episode of the B2BEA Insider, Justin King sits down with Özlem Özüner and Francois Burtin from Allianz Trade to explore how the future of B2B payments is being shaped by automation, embedded finance, and the shift toward digital-first b...
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50:04
Women Leading in B2B eCommerce with Samantha Schwartz, Kristina Harrington, & Marta Dalton
In this inaugural Women in B2B eCommerce episode of the B2B eCommerce Show, host Sarah Falcon sits down with three industry leaders, Samantha Schwartz, Kristina Harrington, and Marta Dalton, to explore their journeys in digital commerce, the ch...
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1:02:19
The Realities of Selling Parts Online (It’s Not What You Think) with Kris Harrington
In this episode of the B2BEA Insider, Justin King speaks with Kris Harrington, President and COO of GenAlpha, about the unique challenges and opportunities of building eCommerce solutions for OEMs and manufacturers, especially in the complex wo...
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43:14
Beyond the Webstore: Driving Real Digital Transformation in B2B with Graham Lubie
In this episode of the B2BEA Insider, Justin King sits down with Graham Lubie, SVP at Wasserman Digital, to explore the reality behind digital transformation in B2B—and why treating eCommerce as a long-term program, not a one-off project, is cr...
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1:00:12
Connected Commerce or Get Left Behind: Why B2B Integration Is the Future with Beth Segovia
In this episode of the B2BEA Insider, Justin King sits down with Beth Segovia, CEO of TradeCentric, to explore how B2B suppliers can drive revenue, efficiency, and strategic impact by embracing connected commerce.Beth shares insights on...
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1:00:22
Agentic AI: Your Next Employee Isn’t Human with Jason Hein & Chris Gee
In this episode of the B2B eCommerce Show, Justin King dives deep into the world of agentic AI with Jason Hein and Chris Gee, two thought leaders shaping how AI will fundamentally alter B2B digital commerce.As AI evolves beyond ...
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1:03:12
AI, Talent, and Scaling B2B eCommerce Platforms with Alexander Graf
In this episode of the B2BEA Insider, Justin King speaks with Alexander Graf, Co-CEO of Spryker, for a no-fluff, deep-dive conversation on the state and future of B2B digital commerce.Alexander shares his two-decade journey from traditi...
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51:40
AI for B2B: What We Learned at AppliedAI 2025 with The Crew
In this episode of the B2B eCommerce Show, Justin King brings together Jason Hein, Jay Schneider, and Sam Aldinger to reflect on key insights from the AppliedAI Conference 2025, one of the industry’s most talked-about events shaping the future ...
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55:30
Voice Notes: Something for the executives
In this episode, Justin shares the behind-the-scenes story of the B2B eCommerce / Digital for CEOs — a brand-new video series designed specifically for CEOs, CFOs, CIOs, and Presidents of manufacturing and distribution compa...
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2:38
Storytelling Over Data: The Secret to Modern B2B Marketing with Lori Highby
In this episode of The B2B eCommerce Show, host Justin King welcomes Lori Highby, marketing strategist, podcast host, and founder of Keystone Click, for a deep dive into why manufacturers still struggle with marketing in the digital age.
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40:55
Why Digital Fails Without Executive Buy-In with Liz Saxen-Duggan
In this episode of The B2B eCommerce Show, Justin King welcomes digital transformation leader Liz Duggan for a powerhouse conversation about the evolution, and persistent challenges of B2B digital commerce.Liz, who has led digital strat...
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50:33
AI Tools for Personal Use, Amazon, and the Future of B2B eCommerce
Guest: Jason Hein, Jason Greenwood, Sam Aldinger, Jay SchneiderHost: Justin KingIn this episode of The B2B eCommerce Show, Justin King brings together an expert panel—Jason Hein, Jason Greenwood, Sam Aldinger, and Jay Schneider—for ...
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1:14:36
The Hidden Levers of Customer Adoption with Carlos Camacho
In this episode of The B2B eCommerce Show, Justin King sits down with Carlos Camacho, Global Commerce Lead at Bausch + Lomb, to unpack the real-world challenges—and practical strategies—behind customer adoption in B2B eCommerce.Carlos b...
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1:02:50
VTEX Leaving MACH Alliance / Religion? B2B at ShopTalk, the B2B Bubble, with The Crew
Guests: Jason Greenwood, Jason Hein, Jay Schneider, Sam AldingerHost: Justin KingIn this episode of the B2B eCommerce Show, Justin King brings together a powerhouse panel — Jason Greenwood, Jason Hein, Jay Schneider, and Sam Aldinge...
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1:13:25
How to Select a B2B eCommerce Platform with Jay Schneider
In this episode of the B2B eCommerce Show, Justin King talks with Jay Schneider, founder of B2B Squared, about the massive shift happening in B2B eCommerce—specifically around platform selection and replatforming.With 65% of B2B compani...
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57:21
The Leadership Playbook: Lessons from Fastenal’s Culture with Sam Aldinger
In this episode of the B2B eCommerce Show, Justin King sits down with Sam Aldinger, a respected leader with over 20 years at Fastenal, to explore the power of leadership, culture, and people in business.Sam shares his journey—fr...
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Season 1
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Episode 6
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45:41
The Unlikely Traits of a Modern B2B eCommerce Brand with Kyler Nixon
Guest: Kyler NixonHost: Justin KingIn this episode, Justin King sits down with Kyler Nixon, to discuss the evolution of digital transformation in B2B businesses. They explore how distributors and manufacturers can leverage technolog...
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Season 1
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Episode 5
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59:18
Why Distributors Need Better Product Data with Caroline Ernst
In this episode, Justin King sits down with Caroline Ernst, VP of eCommerce Solutions at AD, to discuss why product content is more than just an e-commerce necessity—it's the foundation of business success.- Why clean, standardized prod...
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Season 1
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Episode 4
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41:01