B2B eCommerce Show
Welcome to The B2B eCommerce Show – a hub for leaders, innovators, industry experts, and newbies to explore the fast-paced world of digital commerce. Hosted by respected thought leader Justin King, this podcast delves into the strategies, challenges, and successes shaping how manufacturers, distributors, and service providers thrive online.
Each episode features insightful conversations, practical advice, and compelling stories from pioneers driving digital transformation in the B2B eCommerce ecosystem.
Whether you're embarking on your first eCommerce project, scaling a digital strategy, or staying ahead of market shifts, this podcast is your guide to navigating digital successfully.
B2B eCommerce Show
Agentic AI: Your Next Employee Isn’t Human with Jason Hein & Chris Gee
In this episode of the B2B eCommerce Show, Justin King dives deep into the world of agentic AI with Jason Hein and Chris Gee, two thought leaders shaping how AI will fundamentally alter B2B digital commerce.
As AI evolves beyond static chatbots, the conversation explores how agentic AI, autonomous, goal-oriented digital agents, can perform complex tasks across eCommerce, supply chain, procurement, and more. Chris and Jason break down what an "agent" really is, how it's different from traditional automation, and why we're now entering a stage where AI can act like digital employees.
They also discuss what it takes to prepare for this shift: from structuring product data to adopting new interoperability standards like MCP, and building experiences optimized for both humans and AI agents. With real-world analogies and insights from the Applied AI conference, this episode equips B2B leaders to embrace what's next.
Key topics include:
- What agentic AI is and how it differs from ChatGPT-style AI
- How agents act like autonomous employees with task specialization
- Real-life examples of agents coordinating travel, shopping, and more
- Why product data accuracy is foundational for AI-readiness
- How standards like MCP and A2A help agents “read” your site
- The role of agent orchestration and parallel task execution
- The enterprise vs. SMB adoption curve and early movers like SAP
- Preparing B2B storefronts to be agent-optimized for discovery and conversion
This episode is essential listening for digital commerce leaders, IT strategists, and innovation teams looking to stay ahead of the AI transformation curve in B2B.
Guest: Jason Hein & Chris Gee
Host: Justin King
Introducing B2B eCommerce World. A conference focused on networking, education and training.
Melbourne, Australia August 19-20
Scottsdale, Arizona November 3 - 4
