From Evangelizing to Executing with Jason Greenwood Artwork

B2B eCommerce Show

Welcome to The B2B eCommerce Show – a hub for leaders, innovators, industry experts, and newbies to explore the fast-paced world of digital commerce. Hosted by respected thought leader Justin King, this podcast delves into the strategies, challenges, and successes shaping how manufacturers, distributors, and service providers thrive online.

Each episode features insightful conversations, practical advice, and compelling stories from pioneers driving digital transformation in the B2B eCommerce ecosystem.

Whether you're embarking on your first eCommerce project, scaling a digital strategy, or staying ahead of market shifts, this podcast is your guide to navigating digital successfully.

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B2B eCommerce Show

From Evangelizing to Executing with Jason Greenwood

January 07, 2026 • Justin King

In this episode of the B2B eCommerce Show, Justin King sits down with Jason Greenwood, Founder of Greenwood Consulting, to discuss how B2B companies can drive real digital ROI without forcing customers to change how they buy.

With over 25 years of experience in eCommerce, Jason shares practical insights on why adoption matters more than platforms, how conversational AI enables commerce through existing communication channels, and why execution, not evangelism is the next phase of B2B digital transformation.

Key topics include:
• How to achieve B2B digital ROI without changing buyer behavior
• Using AI to enable commerce through email, messaging, and existing workflows
• Shifting from digital evangelism to execution and prioritization
• Why asking better questions leads to better transformation outcomes
• What B2B leaders should focus on as digital commerce matures

This episode offers clear, actionable guidance for manufacturers and distributors looking to reduce friction, improve adoption, and make smarter digital investments.

Guest: Jason Greenwood
Host: Justin King

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