In this episode of the B2B eCommerce Show, Justin King sits down with Marc Vasquez, Global Technical Director of eCommerce at Ideal Tridon, to explore how AI, digital tools, and community-driven leadership are reshaping B2B manufacturing and distribution.

With nearly 13 years in eCommerce and more than a decade in IT, Marc shares hands-on insights from the trenches—covering how AI agents are making complex B2B products easier to buy, why internal enablement matters more than hype, and how digital leaders can drive real impact by focusing on people, processes, and practical use cases.

Key topics include:
• How AI and agents are transforming complex B2B buying experiences
• Using digital tools to reduce friction for distributors and internal teams
• Practical AI use cases like documentation, product knowledge, and support enablement
• Why AI augments people instead of replacing them
• The role of community, networking, and personal branding in long-term career growth
• How B2B leaders can experiment with AI while managing risk and ROI

This episode offers grounded, real-world guidance for manufacturers, distributors, and B2B leaders looking to apply AI thoughtfully, scale digital initiatives, and stay relevant in a rapidly evolving commerce landscape.

Guest: Marc Vasquez
Host: Justin King

Introducing B2B eCommerce World.  A conference focused on networking, education and training.  

Melbourne, Australia August 19-20

Scottsdale, Arizona November 3 - 4

https://b2becommerceworld.org