3M's Innovation in AI with Jennifer Watters Artwork

B2B eCommerce Show

Welcome to The B2B eCommerce Show – a hub for leaders, innovators, industry experts, and newbies to explore the fast-paced world of digital commerce. Hosted by respected thought leader Justin King, this podcast delves into the strategies, challenges, and successes shaping how manufacturers, distributors, and service providers thrive online.

Each episode features insightful conversations, practical advice, and compelling stories from pioneers driving digital transformation in the B2B eCommerce ecosystem.

Whether you're embarking on your first eCommerce project, scaling a digital strategy, or staying ahead of market shifts, this podcast is your guide to navigating digital successfully.

All Episodes

B2B eCommerce Show

3M's Innovation in AI with Jennifer Watters

March 11, 2026 • Justin King

0:00 | 35:48

In this episode of the B2B eCommerce Show, Sarah Falcon speaks with Jennifer Watters, who leads B2B eCommerce for Industrial Distribution at 3M, about how AI is transforming technical sales and digital customer engagement.

Jennifer shares the strategy behind Ask 3M, an AI-powered assistant designed to help engineers and customers quickly identify the right adhesives and bonding solutions across 3M’s complex product portfolio. She explains how AI is scaling technical expertise beyond field sales while improving speed, accessibility, and customer effectiveness.

The conversation also explores internal AI adoption, digital transformation within large enterprises, and career growth in B2B eCommerce leadership.

Key topics include:
• AI-powered customer assistance in industrial B2B
• Digitizing technical sales knowledge
• Scaling expertise across complex product lines
• Internal AI tools for productivity and alignment
• Leadership and growth in B2B eCommerce

A concise and practical discussion for manufacturers, distributors, and digital leaders navigating AI-driven commerce.

Guest: Jennifer Watters
Host: Sarah Falcon