Two Perspectives: B2B Transformation That Works with Bob Lewis and AJ Brenner Artwork

B2B eCommerce Show

Welcome to The B2B eCommerce Show – a hub for leaders, innovators, industry experts, and newbies to explore the fast-paced world of digital commerce. Hosted by respected thought leader Justin King, this podcast delves into the strategies, challenges, and successes shaping how manufacturers, distributors, and service providers thrive online.

Each episode features insightful conversations, practical advice, and compelling stories from pioneers driving digital transformation in the B2B eCommerce ecosystem.

Whether you're embarking on your first eCommerce project, scaling a digital strategy, or staying ahead of market shifts, this podcast is your guide to navigating digital successfully.

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B2B eCommerce Show

Two Perspectives: B2B Transformation That Works with Bob Lewis and AJ Brenner

April 23, 2026 • Justin King

0:00 | 36:54

In this episode of the B2B eCommerce Show, Justin King brings together AJ Brenner and Bob Lewis to share two perspectives on what makes B2B digital transformation actually work.

AJ breaks down how strong executive alignment, transparency, and company-wide adoption helped drive digital forward at ARG Industrial—proving that success isn’t about team size, but alignment across the business. Bob adds the agency perspective, explaining why most companies don’t have a platform problem, but a transformation problem.

Together, they highlight the importance of trust, partnership, and focusing on real customer value over chasing B2C expectations.

Key topics include:
• B2B digital transformation that works
• Platform vs. strategy in eCommerce
• Executive alignment and internal adoption
• Lean teams and strong partnerships
• Metrics that drive organization-wide impact

Guest: AJ Brenner and Bob Lewis

Host: Justin King