B2B eCommerce Show
Welcome to The B2B eCommerce Show – a hub for leaders, innovators, industry experts, and newbies to explore the fast-paced world of digital commerce. Hosted by respected thought leader Justin King, this podcast delves into the strategies, challenges, and successes shaping how manufacturers, distributors, and service providers thrive online.
Each episode features insightful conversations, practical advice, and compelling stories from pioneers driving digital transformation in the B2B eCommerce ecosystem.
Whether you're embarking on your first eCommerce project, scaling a digital strategy, or staying ahead of market shifts, this podcast is your guide to navigating digital successfully.
B2B eCommerce Show
Why Encoding Intelligence Pays Off in B2B with Bryan House
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Bryan House brewed beer professionally before helping lead Acquia, the open source company behind Drupal, to more than $170 million in revenue. He is now CEO of Elastic Path, a B2B commerce platform built for manufacturers and distributors with complex catalogs and pricing.
Justin King sat down with Bryan to ask who owns the intelligence in AI-driven B2B buying. Bryan explains the difference between renting intelligence by feeding product data to models like ChatGPT and owning it by running your own AI-powered search. They also cover why product data quality now decides competitiveness, how AI can bring each customer’s negotiated pricing into search, and why the cost of a new commerce implementation is about to drop sharply.
Key idea: encode every bit of intelligence your company has, so your people can spend their time on judgment.
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