B2B eCommerce Show

Welcome to The B2B eCommerce Show – a hub for leaders, innovators, industry experts, and newbies to explore the fast-paced world of digital commerce. Hosted by respected thought leader Justin King, this podcast delves into the strategies, challenges, and successes shaping how manufacturers, distributors, and service providers thrive online.

Each episode features insightful conversations, practical advice, and compelling stories from pioneers driving digital transformation in the B2B eCommerce ecosystem.

Whether you're embarking on your first eCommerce project, scaling a digital strategy, or staying ahead of market shifts, this podcast is your guide to navigating digital successfully.

Podcasting since 2025 • 51 episodes

B2B eCommerce Show

Latest Episodes

What's Real and What's Theater in B2B eCommerce with Wayne Teigen

Wayne Teigen studied international business right as eCommerce first hit the scene, then spent years implementing IBM WebSphere Commerce for companies across South America before the region had caught up to what was happening in the US. He now ...

August 18, 2026 • 55:42

Why Most B2B AI Fails with Graham Lubie

Graham Lubie started his career at Accenture before moving into strategy and marketing leadership roles in technology, and now leads the digital group at THE·TEAM, the parent company behind Cadent Commerce, a B2B-focused practice built to help ...

July 30, 2026 • 47:50

The Work Behind Executive Alignment with Adrienne Hartman

Adrienne Hartman started her career as a COBOL developer, helped Lands' End navigate the earliest days of B2B e-commerce, and has spent the last 19 years building the marketing and digital commerce engine at J. J. Keller & Associates, growi...

July 28, 2026 • 47:46

The Architecture Behind Decomposable Commerce with Sasha Siniouguine and Evgeny Grigul

Evgeny Grigul is co-founder and Chief Operating Officer of Virto Commerce, and Sasha Siniouguine is the company's co-founder and CEO. Between them they have spent more than two decades building B2B eCommerce platforms. Sasha built his first eCo...

July 23, 2026 • 44:34

Why B2B Loyalty Isn't About Discounts with Dechay Watts

Dechay Watts is the VP of Digital Marketing Services at Smith Commerce, a performance commerce agency helping brands scale digital sales and transformation across the customer lifecycle. She began her career in PR before moving into SEO and con...

July 16, 2026 • 51:22

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